Had a spooktacular (sorry) evening last week at Asda's Hallowe'en merchandise launch event.  Journalists were treated to a tour of the eery London Dungeon and then onto a pub where all of Asda's trick or treatin' goodies were laid out for all to see.

Jim really embraced the event and came dressed to kill...
Jim did an excellent job of grabbing shots of ghoulish costumes and devilishly tasty sweets and cakes...whilst Paul and I interviewed journalists to gauge their reactions to the fiendish fare on display.

I have to say, the journalists all seemed to really enjoy themselves - if blood-curdling screaming is any gauge of having a good time, then I would say the event was fright-fully (sorry) successful.

By the time the event was over - Paul was exhausted.